Is Your Business Continuity Plan in Place?

Hackers Are Demanding Extra Ransomware Payments From Victims

Hackers who use ransomware to conduct their attacks have a new trick up their sleeves. A ransomware family has begun employing the tactic of not only demanding payment to unlock infected systems but also demanding additional payment.

They’re demanding an extra payment to keep them from publishing copies of the files they stole before encrypting everything.

Hackers have been making the claim for years that they were doing more than just encrypting files, but actually exfiltrating data too. It wasn’t until recently, though (November 2019) that a group actually published stolen data as proof that this was, in fact, occurring.

Although this tactic is only currently in use by hackers deploying the Ako Ransomware, you can bet that the idea will spread like wildfire. After all, there’s no real downside as far as the hackers are concerned, and they can coax a bit more money out of the companies, individuals, and organizations they successfully attack.

Bleeping Computers recently interviewed an Ako operator, who confirmed that the tactic was in use and had been successful. The operator said that the tactic was only used on certain victims, depending on the size of the company and the type of data that was stolen. They were very upfront and matter of fact about it.

This underscores two important points:

First, ransomware attacks are data breaches. The hackers aren’t just encrypting your files, they’re making off with copies too.

Second, backups are incredibly important! Having up to date backups won’t prevent a hacker who successfully breaches your system from releasing the data they stole if you don’t pay. At the very least, however, you can get your company up and running again in short order without having to pay to have your files decrypted. Sadly, too many companies still don’t have a robust backup plan in place. If that describes your company, it’s well past time to change that.

The risks are tremendous, and they are growing.

Emails Saying Your Antivirus Is Expired Are Likely A Scam

A great many companies selling antivirus software have affiliate programs that help them expand their reach. Each time an affiliate sells a copy of the software, they get a cut.

It’s a good business model used in a wide range of industries, and antivirus software companies have strict rules governing how their affiliates can market.

Unfortunately, not everyone plays by the rules. Recently, BleepingComputer sounded the alarm after being made aware of a scammy email campaign that uses deceptive marketing to try and convince people to buy their product.

The emails claim that the recipient’s antivirus software is out of date, and provides convenient links allowing them to renew. The problem is, their software isn’t out of date at all. It’s a lie, designed to frighten people who aren’t necessarily tech savvy into spending money they don’t need to spend, all in the name of lining someone’s pocket.

All scams take advantage of a few basic realities of modern life: Many people are too busy to check themselves to see exactly when their antivirus software expires. Many more simply don’t know how. In both cases, an email recipient is likely to just sigh, pull out his or her credit card and spend a few bucks to keep the machine they’re on protected.

It’s easy to understand why the scam works, but that makes it no less despicable.

If you know anyone who isn’t especially computer savvy and you feel they might fall victim to a scam like this, here is what to do. Gently remind them that whatever antivirus software they’re using, the software itself will remind them when it’s about to expire. There is no email needed, and before they spend any money, it’s better to do some checking to verify that their expiration date is approaching. If they don’t know how to check, they almost certainly know someone who does.

We may not be able to keep these scammers from ripping people off, but we can certainly put a dent in their profits, and that’s a very good thing.

Amazon CEO Jeff Bezos’ Secret To Avoiding Email Overwhelm

Do you look at your inbox and want to cry? If so, you’re not alone. According to widely cited Radicati Group research, the average person gets 120 business emails every day. If you don’t manage your emails, you could end up in another statistical majority. People spend at least 14 percent of their workday on email alone. Is it any wonder that a recent Harris Poll found that only 45 percent of our workdays are spent on actual work? If you’re looking for the solution to your email woes, start with some of Silicon Valley greats.

BEZOS DELEGATES If you want to watch a corporate team start to sweat, see what happens when they get a “?” email from Jeff Bezos. Business Insider reports that the notoriously easy-to-contact Amazon CEO will forward customer complaints to his people and add only a question mark to the original query. Getting that dreaded mark is a little like getting the black spot from Blind Pew the pirate. You know that a day of reckoning is at hand. Follow Bezos’ lead. Instead of answering all emails yourself, ask, “Can this be better handled by someone else?” Forward it to your team and save yourself the time.

USE AUTO REPLIES You can also use auto-reply tools to manage the flood. Tommy John CEO Tom Patterson did just that after his emails skyrocketed from 150 to 400 a day. He tells Inc.com that “there weren’t enough minutes in a day to answer all of them.” So he didn’t; he set up an auto-reply to tell people that he only checked email before 9 and after 5 — and to please call or text if it was urgent. The result? “It forced me to delegate and empower others to respond,” he says. Suddenly the flow slowed to a trickle.

DO YOU GET MORE EMAILS THAN BILL GATES? And it really should only be a trickle; Bill Gates reports that he only gets 40–50 emails a day. Ask yourself, “Should I really be getting more emails than Bill Gates?” One possible cause for email inundation, according to LinkedIn CEO Jeff Weiner, is other employees sending too much email of their own. He writes, “Two of the people I worked most closely with ended up leaving the organization within the span of several weeks.  After they left I realized my inbox traffic had been reduced by roughly 20–30 percent.” If you have over-communicators in your ranks, ask them to tone back the digital flood.

SET BOUNDARIES Creating a hard buffer between your email and your life is another CEO tactic. Arianna Huffington doesn’t check her email for a half-hour after waking or before going to bed, and she never touches it around her kids. That space to breathe is essential to maintaining a work-life balance. And if it gets bad enough? Etsy’s Chad Dickerson has a solution: email bankruptcy! He tells Fast Company that every few years, he just deletes everything and starts fresh!

Not all Silicon Valley gurus have it figured out, however. Apple CEO Tim Cook doesn’t get 120 business emails a day. No, according to an ABC interview, he gets closer to 700. He just gets up at the crack of dawn every morning and starts reading. Hint Water CEO Kara Goldin does the same thing, preparing for a 12-hour workday with a marathon email session. But as you can tell from the other people we’ve discussed, this is an exception, not the rule. Emulate Jeff Bezos or Arianna Huffington instead and watch your email stress melt away.

Why Your Business Needs a Social Media Presence Right Now

Businesses around the world now find themselves in a situation unlike what most have ever seen. With so many trying to keep their distance from one another, many workplaces have deemed it necessary to close down for the time being or to operate remotely in order to reduce the risk they present to their clients and customers… but it isn’t as though these clients and customers are going to expect radio silence from these businesses.

As a result of this, maintaining a presence on social media has perhaps never been more important for businesses to prioritize. Let’s go over why this is, and how you can best use social media to your advantage during any kind of crisis.

How Can Social Media Assist My Business in Times of Crisis?

There are a few ways that social media has benefited businesses—as well as society as a whole—during the COVID-19 crisis that we are all facing. For one, it is a highly effective means to get a message out to the people who are meant to hear it, while completely abiding by the recommended social distancing guidelines that so many people are strictly subscribing to. In the same vein, social media has also proven to be exceptionally effective as an educational tool (for better and for worse) for governments, businesses, and other organizations to use to educate their clientele.

Ideally, this would all be old news to you, and you would be one of the businesses that are currently using social media as the tool it has the potential to be. However, many other businesses have yet to fully embrace the capabilities of social media in a time like this, while others are still resistant to adopting it in the first place or have refused outright. Those businesses are missing out on a significant opportunity to reach out to the people they need to communicate with.

Therefore, if you are in one of the latter categories of business social media use you need to make some significant adjustments to your stance on social media now – before it is too late.

Ways to Use Social Media During a Crisis

Let’s consider how a social media presence can prove useful to a business when a serious issue of any kind is at hand.

Communication

While we don’t mean to be flippant, this one should be tremendously obvious. If people aren’t coming to you or calling you for updates, broadcasting them is the only way that you can reach out. Social media platforms are the perfect place to do that, as they allow you to keep anyone looking at your business page up to speed on how your business is coping. You can share news that explains any changes to your business hours and other pertinent topics in one of the first places many people today look for such things.

Take, for example, restaurants – not technically designated as an essential business – have managed to continue their operations relatively by subscribing to certain practices, like accepting orders for takeout or delivery exclusively, or operating for fewer hours. Other businesses have shifted to largely remote operations. Social media is a great way to inform clients and customers of these measures, ensuring that they know of everything that is going on.

Value and Insights

While it may seem a little silly, especially considering the gravity of the present situation, just keeping a dialogue open on social media can prove to be extremely useful for a business to keep the attention of those that follow them. This can be as simple as, again, simply keeping their clientele aware of how the business is working in response to the situation at hand or doing what they can to provide other kinds of value. While the way this value takes shape is very reliant on what this business offers, there are plenty of ways it can be expressed.

For example, a cleaning company might share useful tips and best practices to staying hygienic and healthy, while a daycare center could offer some fun games and activities for families as they social distance. Any business could simply share some engaging content of what their employees are doing during this time.

In short, social media is just another technology that businesses can and should use to their advantage. Net Activity can provide other tools that help your business operate, even remotely, to help you sustain it. Give us a call at 216-503-5150 to discuss your options.

The SMB’s Guide to Staying Afloat during the COVID-19 Pandemic

As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these tough times.

Reduce expenses

This one is obvious but still bears mentioning: take out your books and find out where and how you can cut costs without affecting the quality of your service.

Putting off non-essential or discretionary expenses, such as repainting your offices or buying new equipment, is a no-brainer. Cutting out fixed expenses such as rent and loan payments is harder, if not impossible, to do. However, it is crucial if your production and revenue are at a standstill.

Try asking your landlord for a reduction or deferment of a portion of your rent. Also, ask your bank if you can put off or skip loan payments for a finite period, or if they can at least waive fees on late or missed payments. (Find out if your bank is one of those offering relief to borrowers amid the pandemic here.)

Learn from your competitors

Observe both your direct and indirect competitors, especially those that are faring better than others. Find out what they’re doing differently and see if this will work for your business. More than adopting these strategies, it’s important to adapt them to your own and your customers’ needs.

It’s also a good idea to look at larger organizations within your industry. SMBs like yours may not be able to compete with bigger players on a scale level, but you can learn a few things about customer service, marketing strategies, and the like from them.

Redefine your business model

Even with coronavirus restrictions gradually being lifted across the United States, it would take a while before things return to normal. It’s crucial to ask yourself if traditional business models would still make sense in a post-COVID-19 world and adjust accordingly.

Determine any changes you need to make to your current business model. This involves identifying who your customers are and what they need, your staff’s capabilities, and any uncertainties and their impacts. Such changes may include finding a way to deliver your products or services to your customers, just like what groceries and restaurants did in the face of lockdowns and shelter-in-place directives.

Connect with your customers

Understand that many of your customers may have been affected in some way by the pandemic — they might have been laid off, for instance, or are caring for a family member who tested positive for COVID-19. They may reach out to you to pause or cancel your services, or to ask for a discount or payment deferral. When speaking to them, demonstrate empathy, whatever their concerns may be. When things get back to normal, it’s likely that those who had a positive experience with you during the pandemic will stick around and keep doing business with you.

Keeping your customers informed throughout these trying times is important. Make sure, though, that what you’re saying is relevant to them. For example, if you run an eCommerce business, let your customers know through email or social media about any shortages in supply and when you expect to be able to fulfill their orders. Doing so reassures customers that you’re doing your best to provide them with the same quality of service pre-COVID-19.

Upskill your staff

Upskilling your employees may be the best way to spend your resources during the current situation. Equipping your team with new knowledge and skills will help them adapt to the changing business environment.

Sharpening your team’s digital skills is especially important now that the COVID-19 crisis is spurring digital transformation. Other areas to focus on are project management, communication, data analytics, and digital marketing. And if you find yourself short-staffed, it might pay to train employees to handle other aspects of your business, ensuring that everything runs smoothly throughout the pandemic and beyond.

The current situation requires swift and decisive action from business leaders. Making smart and proactive decisions now will ensure that you’ll mitigate the impacts of COVID-19 on your business, and that you’ll emerge from this crisis stronger than ever. For more tips on how to run your business effectively in times of crisis, drop our experts a line today.

Over Half Of All Calls People Receive Are Spam Calls

If you’re like most people, you probably get a lot of calls over the course of a week. They’re probably calls that you’d just rather not get at all.

How many of those calls do you get, exactly? Have you ever sat down and taken notes to track it? If you did, you might be shocked and dismayed at the results.

The good news is that you don’t have to.

Roboshield, a division of a California-based company, recently did the research for you. The news is even worse than you might have guessed.

Shockingly, the company found that more than half of all of the phone calls respondents to their survey received were unwanted spam or scam calls. The number clocked in at a staggering 54 percent!

Worse, the problem gets bigger the older you get. If you’re in your twenties, you can expect an average of 11 unwanted calls a week. Respondents in their 30’s and 40’s averaged 12 a week, and respondents aged 50 and up got 13 unwanted calls a week, on average.

Across the age spectrum, more than 80 percent of respondents listed unwanted phone calls as being more annoying than unwanted text messages or emails. Yet, fully half of Americans said they’d answer the phone if the number was an unknown caller but the number looked at least vaguely familiar.

One genuinely surprising find in the company’s results was the fact that more than half of all survey respondents (53.8 percent) said they had received calls from scammers claiming to be from one government agency or another. In addition, more than a quarter (25.5 percent) said they had received calls from scammers asking pointed questions aimed at getting their health insurance information.

Aside from simply ignoring your phone and letting it ring if you don’t recognize the number, the single biggest and best thing you can do to bring the number down is to add your number to the National Do Not Call registry. It only takes a few minutes and can save you tons of time and aggravation going forward, making it well worth taking the time to do!

Buying Antivirus Software? Consider the Following Points

You probably didn’t need to worry about antivirus protection before. At the office, the IT department handled it. At home, your personal setup may not contain enough valuable information to warrant industry-strength. But because of the global pandemic forcing most of us to stay indoors, your home is now your office, too. If you’re looking to boost your antivirus software, keep the following in mind.

Not all antivirus software solutions are the same. If you’re considering getting one, you need to identify what you and your company needs. Then do your research among the available options in the market. Here are a few things to consider when you shop for antivirus software.

#1 Cost

There are free-to-use antivirus software products in the market, but they only offer basic protections that seasoned hackers can easily infiltrate. You’ll need to pay in order to upgrade and enjoy full protection. And there’s a danger that the free software contains adware, or that it collects data and sells them to third parties.

Nowadays, nothing’s for free. The good news is that protection need not be expensive. If you partner with a managed IT services provider like us, we’ll figure out the right protection based on your needs and budget.

#2 Speed and performance

Not long ago, antivirus software consumed a lot of computer memory and slowed down devices. But thanks to new technology, the problem of speed has been addressed. Still, antivirus performance should take precedence over speed. What’s the point of a fast computer if it’s vulnerable to hackers and malware?

#3 Compatibility with multiple devices

These days, most people use or own more than one device, such as smartphones and tablets. Look for antivirus software that can protect all your devices, regardless of software version or date of purchase. It’ll be inconvenient and expensive to have different security software per device.

#4 Comprehensive protection

Your antivirus should protect your devices from a wide variety of threats. These should include popular malware and phishing attacks, as well as malicious downloads, denial-of-service (DoS) attacks, cryptojacking, and other damaging threats.

#5 Customer support and service

Take some time to learn more about the antivirus software manufacturer. Does the company have a solid reputation? Are they at the forefront of developing solutions against looming threats? Are they responsive to the changing cyberthreat landscape? And are they customer-driven? If they tick all the boxes, you’re sure that their products and services are worth your investment.

Cybersecurity is not a luxury but a necessity for all businesses. If you’re looking for the right antivirus protection, then let our experts help you. We’ll provide you with the robust security your devices and network need.

Beware Of Phishing Emails That Appear to Come from the Federal Government

The Digital Security firm Inky reports that they’ve discovered a new, disturbing phishing campaign you should be aware of.

The company has spotted a disturbing number of scam emails purporting to be from Mike Pence, the Vice President of the United States.

The emails bear titles like “Coronavirus Guidelines for America.”

It’s bad enough that hackers and scammers are taking advantage of the fear and confusion of the global pandemic to ply their trade. This campaign is noteworthy for the simple reason that the people behind it went straight to the top of the food chain. Not content to pretend to be from the CDC or the WHO, they opted instead to impersonate the people who hold the highest elected offices in the land.

It’s a bold move that’s paying off for them. After all, if you received an email from the Vice President, promising updates and information about the virus, odds are you’d want to take a closer look.

That’s exactly what the scammers are counting on. The emails they’re sending out have attachments that promise updates and information. However, all clicking on them does is install malware on the victim’s system, leaving them open to identify theft and the loss of a wide range of personal data.

As ever, vigilance is the key. If you don’t know the person sending you an email message, the safest course of action is to simply not open it at all. If you can’t resist opening it to take a peek, certainly don’t risk opening any attachments or clicking on any links the email might contain.

The hackers and scammers are relentless and are using the current fear, frustration, and uncertainty to lure unsuspecting victims. Don’t fall for it. Stay safe out there, both online and out in the world.

Here’s the Right Way to Set up Your Remote Office Technology

Setting up your remote office tech? 

There is no “one size fits all” solution; the best solution is greatly dependent on your specific business needs, the applications you use, how many people will be accessing your systems remotely, the available equipment, and dozens of other factors.  That’s why you want to look for a consultant who meets the following criteria:

1. Look for an IT consultant who has experience setting up remote access and STRONG (and recent) client references.

Do you really want to be the person who “pays” for your consultant’s training?  We’ve found that the price to correct problems created by novices is much greater than the cost to do it right the first time with an experienced technician.  Ask for recent references and call them!  Past performance is generally a good gauge of future performance.

2. Make sure they do a THOROUGH evaluation upfront

If your consultant doesn’t insist on doing a thorough evaluation BEFORE handing you a proposal, do NOT hire them!  If they don’t do their homework they could easily sell you the wrong solution, causing you to have to spend MORE money, MORE time, and have MORE frustration getting to what you really need.  Most consultants will do a quick, cursory review and provide a free recommendation (proposal) because they want to close the deal fast. Here is a shortlist of the things they should investigate or ask you:

• What are your overall goals and specific objectives for allowing your employees to work from home or on the road?
• How many employees will be working remotely? Will they be accessing the network at the same time or at different times?
• What applications (including specialty or proprietary apps) and data will your employees need to access?
• What type of devices will your staff use to access the network? (Home computers, PDAs, Blackberries, laptops, etc.)
• What type of Internet connection will be available on the sending AND receiving end?
• What levels of security do you want in place?
• What level of monitoring do you want in place? For example, are there certain web sites and content you want “off limits?”
• Will the remote worker need to print documents?
• What are your 1 year and 3-year plans for growth?

3. Make sure they are able to TRAIN you and your staff.

So many computer consultants are great at installing the “stuff” but fall short on training you and your staff on how to use the great “whiz-bang” technology they’ve just sold you. Make sure you hire someone who is able and willing to do the “hand-holding” required when installing any new process or technology…we’re only human after all.

4. Make sure they can provide help desk support AFTER hours.

One of the main appeals to teleworking is the ability to work at night or on weekends; that means you need someone to be “on-call” during those off-peak hours if you or your employees have technical problems logging in or accessing the network. The bottom line, if you’re your consultant doesn’t offer after-hours support, don’t hire them to do the job. There is no benefit to having remote access if you have to wait until Monday or 9 AM the next day for support.

5. Make sure they INSIST on maintaining the network

Virtual office networks require more ‘care and feeding’ to make sure they work properly and stay secure.  You cannot “set it and forget it” or you’re asking for problems. Only hire someone who is prepared to perform regular check-ups and updates of your network, usually under maintenance or managed services plan.

6. Look for someone who can also solve the phone piece of the puzzle, not just the network access piece.

If you want your work-from-home employee to be able to make and receive calls and APPEAR as though they are in the office to the caller, then look for someone who can set up your phone system to work with your remote employee’s home phone or cell phone. Usually this can be accomplished with VoIP technology (Voice Over Internet Protocol). Confirm that whoever you hire can either provide these services or has a partnership with a reputable vendor who has this expertise.

7. Make sure your consultant is willing and able to be a vendor liaison for your specific business applications or other specialty applications.

It’s amazing how many critical applications work fine within the office network, but then slow down or shut down when accessed through a remote location.  It’s important to ensure your consultant is able and willing to confirm your applications will operate efficiently remotely, which means they may need to get on the phone with the help desk of one or more of your software vendors.  Some consultants do NOT offer this service, or will charge you extra for it.

8. Look for an IT consultant who has expertise in setting up employee monitoring and content filtering.

It’s more difficult (but not impossible) to protect company secrets and proprietary information when it’s stored on a location outside of your office. Therefore, make sure the company you hire has expertise in setting up and managing content filtering and security for remote machines.

Not Sure If You Are Ready To Set Up Remote Access?
Our Free Remote Access Consultation Will Help You Decide

As a prospective client, we’d like to offer you a free Remote Access Consultation. At no charge, we will come to your office to review your current situation, business practices and needs and provide recommendations on how you can quickly and easily set up remote access for you and your staff.

We will also discuss your options, clarify any grey areas, and answer any questions you have. We will also map out the costs and steps involved so you know exactly what to expect.

You are under no obligation to do or buy anything; this is simply our way of introducing our services to you and demonstrating how we can make your remote access project a complete success.